Marketing Plan Essentials

Apart from price, the marketing exposure of your home is crucial in determining whether you get top dollar for your property. That’s why we have developed and implemented an extensive marketing plan that includes the latest trends in technology and online marketing.  Today’s real estate buyers are local and international, and are looking for homes through traditional and digital channels. To achieve top dollar for your home, it’s essential that you maximize the exposure of your property to them.

A decade ago, it may have been acceptable for a property’s marketing strategy to be limited to a “For Sale” sign on a property, print advertising, local postcard drops and the loading of property details onto MLS. In today’s era —where close to 92% of homebuyers are using the Internet in their real estate search (National Association of REALTORS®, 2013) and where international buyers snapped up over $68.2 billion in real estate in the United States alone in the 12-month period ending March 31, 2013 (National Association of REALTORS®, 2013)— that is no longer the case. In addition, 77% of active Internet users read blogs, 845 million + people use Facebook and 200 million people use Twitter. These numbers are continuing to grow!  We use technically advanced state of the art marketing methods to reach this active internet audience.

Your Marketing Plan with Sotheby’s International Realty Canada

In addition to offering basic marketing services available through other real estate companies, we will build a customized marketing plan for your home that is tailored to reach the most relevant and qualified real estate buyers through online, social media, mobile, print and traditional marketing.with the unparalleled tools available through Sotheby’s International Realty Canada. We  showcase your home to more qualified buyers than any other real estate company in the world. You will receive the highest calibre of service, discretion and marketing, regardless of your home’s size, neighbourhood or price point.

International Marketing for Every Listing

Canadian real estate now attracts buyers and investors from around the world, and with this global demand comes the need for increasingly sophisticated international marketing. We have access to an unparalleled global advertising network, which places our listings at the forefront of the international market, appealing to the choicest buyers around the world. From targeted print advertising vehicles to exclusive digital marketing offerings to exposure via our network of global offices.   Property advertising opportunities offered by the Sotheby’s International Realty® network include an array of unique and individualized options to successfully market your home. Our sales and marketing program reaches buyers and real estate investors from coast to coast and from continent to continent with over 700 million annual online impressions and dozens of premier publications. Our property promotion includes global media outlets such as the New York Times, Wall Street Journal, Bloomberg Markets, Google, YouTube, BBC, Financial Times, Architectural Digest and many more.

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Display your home on eGallery screens in Sotheby’s International Realty offices around the world.

Unrivalled Online Marketing: Over 700 Million Annual Impressions

According to the National Association of REALTORS®, close to 92% of today’s homebuyers use the Internet in their real estate search. In this era of the digital real estate consumer, Sotheby’s International Realty Canada is the only real estate company to deliver over 1 billion annual online impressions. Our company goes above and beyond the basic lawn sign and MLS exposure offered by other companies. We make a financial commitment to market your home through innovative online marketing programs, and exclusive relationships with global media, including nytimes.com, wsj.com, jameslist.com, telegraph.com.uk, iht.com, ft.com and scmp.com, as well as on sothebysrealty.com, sothebysrealty.ca

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Sothebysrealty.com
Reach over 4 million unique visitors per year, with over 55 million page views annually.
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Sothebysrealty.ca
Showcase your home on Canada’s leading website for exceptional properties, with 1.2 million annual visits.
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WallStreetJournal.com
Market your home on a website that generates 33 million+ impressions per year, reaching buyers in Asia, Europe and the U.S.
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FinancialTimes.com & FTchinese.com
Reach affluent buyers in Asia and around the world on websites that reach over 5 million annual impressions.
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NYTimes.com & iht.com
Get exclusive exposure on NYTimes.com, reaching world opinion leaders with 300 million+ impressions per year
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MLS
Promote your home on your local and national Multiple Listing Service.
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South China Morning Post
Target homebuyers on Hong Kong’s premier online English daily newspaper.
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PropGOLuxury.com
Showcase your home to buyers in China searching international luxury properties.
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JamesList.com
Target luxury consumers from around the world on a niche website dedicated to the luxury lifestyle.
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BBC.com
Gain exposure through our network’s presence on the “Living In” program, which generates 74 million impressions per year.
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Countrylife.co.uk
Reach high net-worth individuals in the U.K. and abroad on a property website with international re
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Telegraph.co.uk
Reach consumers through The Telegraph’s search portal and “World’s Best Places to Live” section, generating a combined 4.5 million impressions yearly.
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Sothebys.com
Showcase (select homes) to Sotheby’s Auction House’s targeted clientele.
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YouTube.com
Promote your home on our unique real estate and lifestyle channel on the world’s #1 online video site.
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Luxuryrealestate.com
Showcase your home on one of the leading portals for luxury properties on the internet.
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yahoo
sothebysrealty.com receives top five placement on the world’s top three search engines: Yahoo, Google and Bing.
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google
Our search engine optimization strategy ensures that sothebysrealty.com and sothebysrealty.ca have greater exposure and higher rankings than the competition on Google, the number one search engine in the world.
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bing
With keyword rich real estate content and internal linking best practices, our websites consistently outrank the competitions’.

Exclusive Print Advertising

Even in the Internet age, online marketing is enhanced by traditional print marketing that is targeted, focused and custom-selected to reach the most relevant buyers. From prestigious international print publications such as The New York Times, Wall Street Journal, Financial Times and the South China Morning Post, to publications in your community, we offer our clients local, national and international print advertising opportunities that are carefully designed to reach qualified audiences, including publications that are exclusive to the Sotheby’s International Realty network.

The Power of Our Brand

Our brand is synonymous with quality and prestige, and the marketing for your home—from professional photography to video tours, property brochures and print advertising— reflects this tradition of excellence.

Marketing Reports & Accountability

We commit to regular and transparent communication with every single one of our clients. From the moment you list your home with us, you will receive regular updates on the results of your marketing — from the number of potential buyers who visit your open house, to the number of people who view your listing online.

 A Proud Tradition of Service

With over 265 years of history that date back to the opening of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned notoriety as a marketer of the world’s most valuable and prestigious possessions. At Sotheby’s International Realty Canada, we are deeply committed to offering the highest level of service, discretion and ethical standards, in the time-honoured tradition of Sotheby’s.

Local Expertise

We serve clients in major cities and resort communities across Canada, including Vancouver, Calgary, Toronto and Montreal, as well as Victoria, West Vancouver, North Vancouver, Whistler, White Rock/South Surrey, Salt Spring Island, Sun Peaks, Revelstoke, Canmore, Airdrie, Oakville, Niagara-on-the-Lake, Ottawa, Muskoka, Creemore, Westmount, Mont-Tremblant, St. Lambert, Knowlton, Québec City and North Hatley.

Marketing Plan Checklist

We encourage you to use the checklist below as you interview prospective agents to represent your home. As you will note, we offer more marketing channels than any other real estate company. To find out which of these marketing channels is right for you, please contact us for a complimentary consultation.

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Now that you’ve mastered this step of the selling process, read about what still lies ahead in the next chapter on Showings and Open House Preparation.