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Choose Your Agent

image004You have decided to sell your most valuable asset and need a real estate agent to help guide you through the complex process of selling your home. Your objective is to get top dollar in the quickest amount of time with the least amount of inconvenience to you.

There are several compelling reasons for choosing professional representation when it comes to the sale of one of your most valuable assets.  We know information is available everywhere for buyers and sellers today 24/7, but knowing what this information means to your bottom line requires an experienced, knowledgeable professional to help you achieve the highest possible price and terms for your home.

Local real estate market expertise, in-depth knowledge of current and historical market activity, a comprehensive and strategic marketing plan, access to a database of buyers ready to buy right now, a proven track record of success and the ability to negotiate fearlessly on your behalf are just a few of the reasons why you would choose an agent.

As with any business transaction, it is essential you trust and are comfortable with the person you choose to represent the sale of your home. So how does one choose a real estate agent to entrust with such an important task? What should you be looking for in a real estate agent to ensure your goals and objectives are met and the process is managed successfully?  Here are a few things to consider when choosing an agent:

Solid Reputation

An agent who has a solid reputation and consistent track record means they have successfully done the same thing over and over again to establish a loyal following of satisfied clients. You will see when you read my testimonials from my list of clients for life my reputation is solid and I would be so pleased to add you to my list of satisfied clients.


Experience comes through years of encountering different circumstances and learning how to deal with them as well as the any of the complexities that may arise during the process.  An experienced real estate agent generally demonstrates:

  • strong negotiation techniques to get the best outcome for you
  • offer solutions based on previous results
  • are pro-active and anticipate issues before they occur
  • understand the complexities of changing markets
  • has a large network of experienced and trusted support staff such as mortgage lenders, home inspectors, stagers, lawyers, contractors etc.

Area Knowledge

Through practical experience, I understand Toronto’s best neighbourhoods, the current market, and what today’s buyers are seeking.

All agents can provide statistics about your area, houses that have sold, houses that are for sale or how long they took to sell. This information is available to all real estate agents. However, to provide the most value, your agent needs to provide community level content to entice potential buyers.  As a long time resident of Toronto and through practical experience, I know and understand Toronto’s best neighbourhoods, the current market, and what today’s buyers are seeking.

Extraordinary Marketing

The greater the exposure of your house the greater the chances you will sell it for the highest possible price in the shortest amount of time. Currently, 92% of potential buyers use the internet to search for their new home. Therefore, it is critical the agent you choose uses extensive internet marketing tools to expose your property to the broadest possible audience.

As an associate of Sotheby’s International Realty Canada, my commitment to you is simple: we do more to market your home than any other real estate company.  In addition to offering basic marketing services available through other real estate companies, Sotheby’s International Realty Canada will build a customized marketing plan for your home that is tailored to reach the most relevant and qualified real estate buyers globally through unrivalled online presence, social media, mobile, print and traditional marketing.  The more potential buyers who view your home the better the chances of generating interest from multiple buyers.

My goal is to always build client relationships for life!

Now that you’ve mastered this step of the selling process, read about what still lies ahead in the next chapter on How to Prepare Your Property for Sale.

Work With Cheryl

Experienced and trusted, offering the highest level of expertise, service and integrity.

Cheryl Thompson possesses a track record shared by very few real estate professionals globally. Cheryl’s distinguished clients greatly benefit from her extensive experience.

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